Publishers, admit the waters around you have grown

Let me quote: "The average consumer or business decision-maker is bombarded with 1,500 marketing messages a day. Throughout all our waking hours, we are pounded by a rapid drumbeat from a wide array of competing channels -- direct mail, print, e-mail, television, radio, Web, telephone, text messaging, the list grows every day. Consider that the typical household in the U.S picks up 82.4 television channels, chooses from among 17,300 magazines titles, has access to 4.4 billion pages indexed by Google. (Individualized Media Essentials, by Roger Kimbel and Jim Hackett).
The truth is we are inundated by that invisible professional group of media brokers who make a living deciding what we will learn every day.
And we're all fed up. And we know we are being duped. And we've begun to find ways around. Facebook gives us information about the world filtered through our friends, just as Digg.com and other social networking sites like Twitter.
My prediction is that these "news sites" will accelerate in number. And they will be the tools by which traditional, breaking news is replaced by self-chosen, individuated news. And mass media advertising morphs into individuated advertising.
Oh for a while, a long while perhaps, there still will be five or six or seven or eight stories a day that people will believe define that day in history. Yahoo and MSN and the Drudge report and many other popular web sites are continuing that ruse into the digital age, a carryover from the information age.
But eventually everyone will know and realize and be comfortable with the fact that there are a trillion stories a day that for a trillion different people are THE news of the day.
For instance, I always enjoy tracking the so-called one reason for the swings of the DOW each day, as one of the best examples of the outright lies of mainstream media.