One way to create individuated news is to be the recipient of a group of peers' work.
In other words, if a news consumer can so completely identify with a group of people, then their choices of news would automatically become the news consumer's choice of news.
That's the theory behind digg.com. Thousands of digg fans vote every day on the best stories posted each day by you know who -- those very thousands of fans.
That's a fundamentally different scenario than someone describing his interests, that lead to search predicated content.
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