Why is traditional media and advertising broken?

There are many explanations. But the simplest is that there is simply now a better mousetrap: social media. All of us have always weighed the opinions of our friends and neighbors over any media critic or advertising spieler. Now our friends and neighbors have a way of speaking to us -- of characterizing for us -- everything from the war on the other side of the world to, yes, the grill we are thinking about purchasing. Here is a wonderful blog that clearly points out the value of social media in the traditional field of retail research/advice, which, in a simple twist of fate, becomes individuated news: http://www.accrisoft.com/index.php?cid=103167&src=blog&srctype=detail&refno=9&category=Economy&curlid=717