I have been in the news business my whole career. I have seen technology change everything about the business, except the actual nature of news, until now.
News now is different because it's chosen by the receiver not the giver. We've dubbed it individuated news.
I'd like to make this prediction.
Individuated news will do to traditional news what telegraph news did to pony express news in the 1850s -- make it obsolete. Not immediately, eventually.
What is individuated news? News you choose because it's important to you. It's the opposite of breaking news, which is news professionals deem important to you and push at you.
And, by the way, I predict individuated advertising will replace mass media advertising. Of course, individuated advertising is advertising that's chosen by you because it is important to you. It's the opposite of mass media advertising which is chosen by brokers for you.
What are individuated news and individuated advertising collectively? Individuated media.
That's what we will explore now: the essentials of individuated media.
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